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No one writes an eye-catching pitch like a journalist-turned-PR pro.
Like many of us at Bateman, the agency's newest Senior Associate, Mark Dunphy, was born and raised in Boston, where he honed his eye for a good story reporting live from NBA locker rooms for the Boston Globe. He began his move West with a stop in Texas covering racial justice protests on the streets of San Antonio for the San Antonio Express-News. Then he brought his cross-country career experience to San Francisco, taking the world of fast-paced public relations by storm.
Mark’s role at Bateman puts him at the intersection of media relations and content. His passion for executing on all fronts of an impactful campaign comes naturally.
“I love working with a client to build engaging messaging from the ground up,” Mark says, “then using my experience as a reporter and a ravenous reader to activate the most striking elements of that messaging in the media.”
Messaging Master
As a writer for Boston.com and The Boston Globe, Mark reeled in millions of readers covering sports for one of the most-read digital media outlets in the nation, before loading a U-Haul and heading southwest to Texas.
At the San Antonio Express-News, Mark raced to deliver crisp copy and unique insights on the breaking news beat — and caught a wooden bullet for his troubles. From there, he continued west to California and launched his PR career at Riff City Strategies in San Francisco, landing impactful stories in top-tier business and trade publications for clients ranging from self-driving cars to cannabis technology, with an emphasis on B2B tech.
Mark specializes in writing powerful content that captures readers' attention, developing relationships with key reporters, and driving media campaigns that accelerate a startup's momentum or cement the status of an industry leader.
Cultured Sports Star
Mark enjoys staying active, especially on the soccer and Gaelic football fields. He started playing both sports as soon as he could walk, and eventually became a midfielder for the Division I soccer team at the University of Massachusetts Amherst. His athletic abilities are not limited to the pitch: just a few months ago, Mark completed his first Olympic distance triathlon.
The son of Irish immigrants, Mark loves traveling. He studied at the University of Manchester in England, exploring Istanbul, Krakow, and Marrakech during his period abroad, and went on to live in London with his very patient cousins for six months.
“After my semester in Manchester, I asked my cousins on a Friday evening if I could stay with them for the weekend and fly home Monday,” Mark recalled. “I left six months later. May have overstayed my welcome, but I did pay my way as a laborer to my cousins, both of whom worked as plasterers in London. Bateman is a full-service agency!”
As much as Mark enjoys exploring new places, he gets the same thrill on every stroll around the hills and hidden alleys of his North Beach neighborhood.
Core Competencies: British Reality Shows and Michael Lewis Books
Mark's ideal day would be filled with family and friends and conversations about sports, politics, history, and urban planning. He’d e-bike to enjoy buffalo chicken dip (his favorite) at a dive bar and finish off his day watching Love Island UK or reading yet another Michael Lewis book.
“Michael Lewis should write a book about Love Island,” Mark says.
Fun fact: Mark has 45 first cousins.
