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While Punxsutawney Phil may have seen his shadow and returned for another six weeks of hibernation, Bateman Agency staffers chose a more active approach to the waning months of winter. Our first quarter was marked by major client events including data reports, funding rounds, and key product releases.
Here are some of the biggest results secured by the Bateman team for our dynamic roster of tech clients:
In the rapidly growing Customer Data Platform space, Amperity stands alone as the most important solution in the industry. This month saw Amperity launch a key product update, while also providing thought leadership on ad tracking and data privacy.
Three Ways Google’s New Android Ad-Tracking Limits Will Differ From Apple’s
The Information, February 16, 2022
Amperity launches Profile Accelerator to improve customer understanding for enterprises
VentureBeat, March 16, 2022
In January, new Bateman client CaptivateIQ announced its Series C funding round, valuing the sales commission automation company at $1.25 billion. The news garnered 13 pieces of unique coverage, including key features in both TechCrunch and VentureBeat. More recently, new Bateman Senior Associate Mark Dunphy secured a corporate profile of CaptivateIQ in the San Francisco Business Times.
TechCrunch, January 26, 2022
CaptivateIQ, Which is Developing Software to Automate Sales Commission Payments, Raises $100M
VentureBeat, January 26, 2022
Newly minted unicorn aims to make paying sales commissions simpler
San Francisco Business Times, March 30, 2022
Mirakl released its first consumer report, The State of Online Marketplace Adoption, in January. Developed together with Bateman Agency, the report surveyed consumers in nine countries across five continents, painting a comprehensive global picture of the preferences of online shoppers. Notably, the report led to a feature article in Women’s Wear Daily, one of the most historic and influential trade journals in the fashion industry.
Consumers Take to Online Marketplaces, Survey Says
WWD, January 14, 2022
Heading into 2022, New Relic’s Group VP and GM of Strategic Partnerships Buddy Brewer authored a byline on emerging trends in data-driven observability. Published by VentureBeat, the piece offers key analysis on how the observability landscape will evolve in the year to come. In February, New Relic launched its new infrastructure monitoring experience — a key addition to the company’s flagship New Relic One platform. The product launch was featured in TechCrunch, among other industry outlets.
4 emerging trends point to changes in the observability landscape in 2022
VentureBeat, January 17, 2022
New Relic launches its new infrastructure monitoring experience
TechCrunch, February 16, 2022
One of Bateman's fastest-growing clients is Oakland-based Teleport, the company reinventing secure access to cloud computing and open source technologies such as Kubernetes. Teleport CEO Ev Kontsevoy is emerging as the de facto thought leader in this space, serving as a key resource for media looking for a unique point of view on the cybersecurity market and macroeconomics overall.
New law in reporting cyber breaches seen as overdue first step
The Hill, March 30, 3022
SD Times, April 4, 2022
Why machine identities matter (and how to use them)
HelpNet Security, March 21, 2022
Finally, Thales released the newest iteration of its annual Data Threat Report in March, offering expert analysis of cybersecurity threats including ransomware and cloud security. The report was highlighted in Politico’s cybersecurity newsletter, as well as in a feature article by VentureBeat.
Senate Homeland Security chair to talk pending and enacted cyber bills
Politico Cybersecurity Newsletter, March 23, 2022
Report: Only 48% of orgs say they have implemented a formal ransomware strategy
VentureBeat, March 23, 2022